Snow Fox Partners
Website Redesign and Development on Gutenberg
In today’s digital landscape, having an impactful and efficient website is essential. One of Etcetera’s key offerings is designing and improving websites to enhance user experience and align with business goals. Today, we’re excited to share a recent project where we redesigned and developed the website for Snow Fox Partners, an investment company focused on meaningful real estate projects in the U.S.
This case study highlights how we aligned design, technology, and functionality to create a modern, user-friendly website that supports Snow Fox’s mission to balance financial returns with community impact.
Client Background
Snow Fox Partners specializes in alternative investments with a focus on affordable housing and sustainable growth. Our collaboration began in 2021, and after working on other projects, Snow Fox returned in 2023 to revamp its website.
Project Goals
Snow Fox wanted a fresh website design that is visually appealing, aligned with their brand identity, and efficient in terms of page speed. Here’s what we set out to accomplish:
- Create an engaging and modern design
- Update content to reflect their evolving strategy
- Build a flexible template for easy future updates
- Ensure a smooth, high-performance experience for users on all devices
Project Stages
Redesign Phase
- Wireframes and Mockups: We began by creating wireframes to outline the site’s structure and flow.
- Design: After approval of the homepage design, we proceeded with internal pages and mobile versions. An initial idea to add a light/dark theme switch was ultimately streamlined based on user experience considerations.
Development Phase
For development, we chose Gutenberg, WordPress’s native block editor, to streamline performance without additional plugins. This choice improved speed and simplified future updates for the client.
- Age speed was a priority, so we replaced old plugins, optimized elements, and implemented on-scroll animations for a seamless user experience.
- When developing responsive websites, we used a “Mobile first” approach to ensure accessibility
Project Outcome
Our partnership with Snow Fox is a testament to the importance of long-term client relationships. Delivering quality work led to ongoing collaboration, and we were proud to help Snow Fox achieve:
- A refreshed and attractive website design
- Improved site performance through Gutenberg blocks
- On-scroll animations to enhance interactivity
- A PageSpeed score of 99, ensuring fast load times
We’re thrilled to have contributed to Snow Fox’s mission by creating a website that reflects their values and supports their impactful work in real estate investments.
Skills
Project Numbers
54
Hours spent
99
Google PageSpeed
Feedback
Dmytro has developed several websites for us, and every one of them has been high quality and easy to maintain. We'd recommend Dmytro for any future web dev needs.
Quoc T., Seattle
